Case Studies
An accomplished, professional and cost-effective solution for travel companies and tourism organisations
Tourism Sun Peaks
British Columbia
The resort of Sun Peaks in British Columbia engaged Ashmore Marketing to develop trade relationships with both ski and summer tour operators and travel agencies. Activities involved representing the resort at trade events, training agents and co-ordinating other actions with tourism partners in the UK, including arranging co-op B2C marketing.
www.sunpeaksresort.comItalyscape
Italy
Ashmore Marketing has worked on behalf of this specialist Italian DMC to create and develop trade partnerships with tour operators and agents, particularly in the luxury and group sectors, via B2B activities including organising sales missions, meeting operators and participation in training webinars.
www.italyscape.comBike Breaks
Spain
Girona based cycling holiday company Bike Breaks wanted to raise their profile to the UK public and also to enhance their partnerships with tour operators. Ashmore Marketing provided public relations services, highlighting their holidays and festival, and also worked to develop trade relationships.
www.gironacyclecentre.comFRONTIER CANADA HOLIDAYS
UK
Ashmore Marketing, working on behalf of Frontier Canada Holidays, created a marketing promotion with Garmin GPS systems via an in-store promotion and photographic competition twinned with geo-caching, which promoted holidays to partner destination Newfoundland and Labrador.
photo credit: Peter Ellegard
www.frontier-canada.co.ukON THE SNOW
USA
North America’s leading wintersports website, OnTheSnow, wanted to promote their .co.uk domain to a UK audience at the Ski and Snowboard Show in London.
Ashmore Marketing created an exciting competition to engage show visitors and co-ordinated the show stand and event staffing.
www.onthesnow.co.ukCANYONS RESORT
UTAH
Canyons Resort in Utah engaged Ashmore Marketing to enhance their presence in the UK market.
This was achieved via building relationships with tour operations including staff training sessions, involvement in events and developing awareness of the destination via the media.
photo credit: Vail Resorts
